Worlds 1st i Phone maker Company has increased its mobile phone market share from 0.3% in 2007 to 2% in 2009, while RIM mobile phone market share increased from 1% to about 3% during the same period. We expect Apple’s market share to overtake that of RIM by 2011, and for Apple and RIM to have 11% and 8% market share, respectively, by the end of Trefis forecast period. We believe sales of the iPhone will eventually outpace BlackBerry sales for the following reasons:
Apple’s ecosystem of consumer products and services make the iPhone a more attractive phone for many consumers compared to the BlackBerry
End of AT&T exclusivity will give Apple’s iPhone wider distribution in the United States
iPhone is making inroads with business customers that have traditionally preferred the BlackBerry
However, RIM’s market share lead over Apple has been shrinking and we estimate that Apple will be able to overtake RIM market share by early 2011.
Below we explain the significance of mobile phones business for Apple and RIM, and why we think Apple will overtake RIM mobile phones market share in the near future.
Apple’s ecosystem of consumer products and services make the iPhone a more attractive phone for many consumers compared to the BlackBerry
End of AT&T exclusivity will give Apple’s iPhone wider distribution in the United States
iPhone is making inroads with business customers that have traditionally preferred the BlackBerry
However, RIM’s market share lead over Apple has been shrinking and we estimate that Apple will be able to overtake RIM market share by early 2011.
Below we explain the significance of mobile phones business for Apple and RIM, and why we think Apple will overtake RIM mobile phones market share in the near future.
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